Terms of Service

1. Service Description

Launchli is an AI-powered marketing automation platform designed for Swiss small and medium-sized businesses (SMBs). The Service provides tools for brand management, AI-driven campaign generation, multilingual content creation in German, French, Italian, and English, and marketing deliverable exports.

Launchli uses third-party AI models (Anthropic Claude) to generate marketing content. Output quality depends on the inputs you provide and the underlying model capabilities. Launchli does not guarantee that AI-generated content is error-free, legally compliant, or suitable for any particular purpose without your review.

2. User Accounts

You must provide accurate and complete information when creating an account. You are responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account.

Each account belongs to an organization. Organization administrators can invite team members and manage roles and permissions. You must not share your credentials or allow unauthorized access to your account.

Launchli reserves the right to suspend or terminate accounts that violate these Terms, engage in fraudulent activity, or remain inactive for more than 12 consecutive months.

3. Acceptable Use

You agree to use Launchli in compliance with all applicable laws and regulations. The following uses are expressly prohibited:

• Generating content that is illegal, defamatory, discriminatory, or promotes violence
• Using the platform to process personal data in violation of the Swiss Federal Act on Data Protection (nFADP) or the EU General Data Protection Regulation (GDPR)
• Attempting to reverse-engineer, decompile, or extract the underlying AI models or proprietary algorithms
• Using automated tools (bots, scrapers) to access the Service beyond the provided API
• Submitting content that infringes third-party intellectual property rights

4. Intellectual Property

The Launchli platform — including its design, code, brand, documentation, and proprietary AI orchestration logic — is the intellectual property of Launchli GmbH and is protected under Swiss and international intellectual property laws.

You retain full ownership of any brand data, business information, and other materials you upload to the platform.

5. AI-Generated Content Ownership

You own all marketing content generated by Launchli using your inputs, brand data, and campaign parameters. Launchli does not claim any ownership or license over AI-generated output created from your data.

You are solely responsible for reviewing, approving, and publishing AI-generated content. Launchli does not guarantee that generated content is free from factual errors, legal issues, or trademark conflicts.

Launchli may use anonymized, aggregated usage statistics (e.g., number of campaigns generated, feature usage frequency) to improve the Service. This never includes your brand data, campaign content, or any identifiable business information.

6. Subscription & Payment

Launchli offers subscription plans with varying feature limits. Payment is processed through Stripe. By subscribing, you authorize recurring charges according to your selected plan and billing cycle.

You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period. No pro-rata refunds are provided for partial billing periods, unless required by applicable Swiss law.

Launchli reserves the right to change pricing with 30 days' advance notice. Continued use after a price change constitutes acceptance of the new pricing.

7. Limitation of Liability

To the maximum extent permitted by Swiss law (OR/CO), Launchli GmbH shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of revenue, profits, data, or business opportunities, arising from your use of the Service.

Launchli's total aggregate liability for any claims arising from or relating to these Terms or the Service shall not exceed the total fees paid by you in the twelve (12) months preceding the claim.

8. Termination

You may terminate your account at any time through the Settings page. Upon termination, your data will be deleted in accordance with our Privacy Policy and applicable data retention obligations.

Launchli may terminate or suspend your account immediately if you breach these Terms, engage in prohibited use, or if required by law. We will provide notice where reasonably practicable.

9. Governing Law

These Terms are governed by and construed in accordance with the substantive laws of Switzerland (Swiss Code of Obligations / OR and related federal law), without regard to conflict-of-law provisions.

10. Dispute Resolution

The parties agree to attempt to resolve disputes amicably before initiating formal proceedings. Any dispute, controversy, or claim arising out of or relating to these Terms shall first be subject to a 30-day good-faith negotiation period.

If the dispute is not resolved through negotiation, the exclusive place of jurisdiction shall be the competent courts of the Canton of Zurich, Switzerland, subject to any mandatory legal venue provisions.